SO hotel - Dubai
SO/ Uptown Dubai Hotel is a five - star urban retreat with a rebellious twist, blending visionary design and a bold connection to art and fashion. Nestled within the diamond-inspired Uptown Tower, this archit ectural landmark shapes the vibrant 24/7 Central Plaza of the neighbourhood.
The hotel boasts 188 design-led rooms and suites, where indulgent elements like marble bathrooms, rich fabrics, and dark wood finishes are brought to life with eclectic colours and bold graphics. High ceilings, innovative design, and panoramic views of the city, Ain Dubai, and the Arabian Gulf create a seamless blend of luxury and creative expression.
Preciosa Lighting elevated this avant-garde space with 55 bespoke lighting installations, each capturing the hotel’s kaleidoscopic spirit. These unique designs enhance the vibrant, glamorous atmosphere while embodying Dubai's energy and the hotel’s daring, fashion-forward essence.
Photography credit: David Markovic
Designed for PRECIOSA
Anežka Závadová © 2025